(TORONTO) ? The Corolla returns in 2012 to deliver reliability, excellent fuel efficiency, safety and exceptional value. With the 2012 models, Canadian drivers can enjoy better-than-ever Corolla value as Toyota Canada adds standard equipment to all trim levels while dropping the MSRP on most ? including Canada's most popular model, the Toyota Corolla CE with Enhanced Convenience Package.

Highlights for 2012

·        The Corolla CE with Enhanced Convenience Package receives $648 worth of upgrades for 2012, including a six-speaker audio system with steering wheel-mounted controls, Bluetooth capability and heated seats ? even as the MSRP drops on this popular model by $500, to $17,945.

·        The MSRP on the Corolla CE with Convenience Package drops by $535 while adding an upgraded six-speaker audio system with integrated Bluetooth and steering wheel-mounted audio controls.

·        The Corolla S receives a new audio system, while the MSRP drops by $360, to $20,455. The Corolla S with Moonroof Package now includes automatic headlamps, automatic climate control and seats with colour contrast stitching, while the Corolla S with Leather and Moonroof Package now features the Smart Key System with Push Button Start.

·        The Corolla XRS is now available in a single, fully-equipped version. Compared to last year's equivalent model, this top-line Corolla now feature automatic headlamps and automatic climate control as standard features and leather seat surfaces, while the MSRP drops by $170 to $24,840.

·        The Corolla LE receives the biggest suite of updates ? more than $1,400 worth, including Bluetooth, moon roof and heated seats ? for a modest increase in MSRP of $325 to $20,990.

·        The Corolla LE and Corolla S receive new Navigation packages. The Corolla S Navigation package starts at $25,110 and features Leather and Moonroof package plus Bluetooth Steering Wheel Controls, Display Audio with Navigation, 6.1-inch display audio, SMS and email-to-speech recognition, phonebook and streaming audio, XM satellite radio and display of artist, song and art for connected iPod. The LE starts at $24,740 and features the premium package plus the features listed above.

"The Toyota Corolla story has always been a story about value, ," said Tony Wearing, Senior Managing Director, Toyota Canada Inc. "In 2012 on average, we have added $490 worth of new equipment to the 2012 Corolla lineup, while delivering an average reduction in the MSRP of $320. What has never changed is the enduring value that Corolla represents ? delivering reliability, comfort, quality and retained value that makes Corolla one of the most popular vehicles on Canadian roads today."

The 2012 Toyota Corolla CE, Corolla LE and Corolla S models are powered by a 132-horsepower, 1.8-litre 4-cylinder engine with Dual Variable Valve Timing with intelligence (Dual VVT-i) that delivers performance and efficiency. For even more impressive performance, the 2012 Corolla XRS is fitted with a 158-horsepower, 2.4-litre 4-cylinder engine with Variable Valve Timing with intelligence (VVT-i).

Driving confidence is assured with responsive steering and a smooth ride. Electric power steering is quick and precise at all speeds, while boosting fuel efficiency and reducing maintenance costs. Up front, Corolla's MacPherson struts are optimized to reduce vibration while a light, compact torsion beam suspension holds the rear. Both feature coil springs and are enhanced with stabilizer bars, while the XRS model's suspension benefits from road-hugging sport-tuning for fun-to-drive handling and agility.

From its impact absorbing structure to advanced active and passive safety systems, every 2012 Toyota Corolla is engineered to help prevent accidents, and to protect driver and passengers if an incident occurs, offering peace of mind to drivers and passengers, including the standard equipped Toyota Star Safety System.

To read more about the models and packages, safety and other features available on the 2012 Corolla, please click here.

Pricing and availability

The 2012 Toyota Corolla is now on sale at Canadian Toyota Dealers. The Corolla CE carries a manufacturer's suggested retail price starting at $15,450; the suggested starting price for the Corolla LE is $20,990; The Corolla S starts at a suggested $20,455; and the Corolla XRS carries an MSRP starting at $24,840.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouv

Available now: The all-new 2012 Toyota Camry Hybrid offers more power, better fuel efficiency and comfort for thousands of dollars less

Camry Hybrid MSRP starts at just $26,990 for LE model

 

(TORONTO, ON ? December 15, 2011) Enjoy advanced performance, reduced fuel costs and cleaner emissions ? and do it all for thousands less than any other hybrid sedan in Canada. The Toyota Camry Hybrid is redesigned, inside and out, for the 2012 model year. As the most fuel efficient, most advanced version of one of Canada's most popular sedans the Camry Hybrid is now on sale with a choice of two models, both starting at manufacturer's suggested retail prices well below the competition:

·        The 2012 Toyota Camry Hybrid LE: $26,990 MSRP (New for 2012 and $2,000 less than the XLE)

·        The 2012 Toyota Camry Hybrid XLE: $28,990 MSRP ($2,320 less than 2011 model, while including $745 in additional standard equipment)

"For 2012, we have boosted the Camry Hybrid's safety, drivability, horsepower and amenities, and wrapped it in a fresh, contemporary design. The savings in your pocket start with the introduction of our new base model Camry Hybrid LE and we have created similar savings throughout the Camry Hybrid lineup," noted Warren Orton, Director at Toyota Canada Inc., "Drivers of the Camry Hybrid ? the new era sedan built upon 30 years of Toyota's automotive intelligence and experience ? will enjoy more value than ever before including a 39 percent city fuel economy improvement that is class leading and environmental benefits."

The 2012 Camry Hybrid features a larger, 2.5L four-cylinder gasoline engine as part of its redesigned Hybrid Synergy Drive. This engine helps the hybrid system achieve 200 horsepower (up 13 HP from 2011 models) for even more confident acceleration. Even as it does this, the 2012 Camry Hybrid's new power train improves city fuel economy by a remarkable 39 percent, delivering class leading fuel efficiency of 4.7 L / 100 KM city/highway combined for the Camry Hybrid LE (4.9 L / 100 KM combined for Camry Hybrid XLE models).

Toyota engineers paid careful attention to the suspension system in the all-new Camry Hybrid to maximize ride comfort and control. Meanwhile, Toyota designers fashioned a new, contemporary body design with a wider, lower stance, crisp lines, and additional trunk space. Inside, drivers will find a more inviting and spacious interior with new dashboard design, new seats, better visibility and improved comfort.

The Camry Hybrid also delivers class-leading safety, with a best-in-class suite of 10 standard airbags and the Toyota Star Safety System ? a suite of six standard active safety technologies that help drivers avoid accidents.

In addition to the standard model, the 2012 Camry Hybrid XLE may be enhanced with a choice of two options packages:

·        The 2012 Camry Hybrid XLE with Moonroof Package includes an upgraded audio system, glass breakage sensor, power moonroof, integrated garage door opener, back-up camera, dual illuminated vanity mirrors and more. At $31,800 MSRP, this represents a price reduction of $600 from 2011, even as it adds $2,300 in additional standard equipment.

·        The 2012 Camry Hybrid XLE with Leather and Navigation Package features all content in the Moonroof Package, plus such enhancements as an AVN premium audio system, leather seat surfaces and heated front seats. At $34,510 MSRP, this top of the line Camry Hybrid represents a price reduction of more than $2,000 compared to its 2011 equivalent, even as it adds $1,755 in additional standard equipment.

Two time FIA champion Raymond Durand to race the Prius

Toronto, ON? September 27, 2011 Toyota Canada Inc. will enter three Toyota Prius', two of which are Plug-In Hybrids, in the 2011 Rallye International Vert de Montréal to defend the 2010 first place win in the hybrid category  and demonstrate to Canadians and drivers worldwide that the Toyota Prius Plug-In features a proven efficient and powerful powertrain.

The Rallye International Vert de Montréal is a three day "green" rally covering a distance of 600 kilometres, challenging advanced technology vehicles to be as efficient as possible. The rally will be held September 30 to October 2 and include eco-friendly cars using alternative energy or fuel sources such as gasoline, electricity, propane, biofuel and diesel. Starting at the Gilles-Villeneuve Circuit, the rally will take place against the backdrop of the fall landscapes of Lachute, South Shore, Boucherville and Downtown Montreal.

Toyota is the current leader in the hybrid category of the 2011 FIA Alternative Energies Cup Manufacturer's Cup, which makes its way around the world each year. The Montreal rally is the 8th international stop on the FIA Alternative Energies Cup calendar, and the only Canadian stop.

Sanctioned by the Fédération Internationale de l'automobile (FIA) and its Canadian representative, the National Sporting Authority (ASN), this unique North American event is part of the Alternative Energies Cup, an FIA world championship that has been held in more than 10 countries over its five year history.

"We are back to defend our title and are confident in the quality of our vehicles and the drivers driving them," said Stephen Beatty, Managing Director and Chief Environmental Officer of Toyota Canada Inc. "No other advanced technology vehicle has the same proven experience as the Toyota Prius, with over 10 years on the road in Canada and over 3 million sold world-wide. We are confident that the Prius Plug-In is up to this eco-challenge again this year."

The Toyota Prius Plug-in builds on the unmatched environmental performance of Toyota's Hybrid Synergy Drive® platform while still offering the flexibility needed to meet the needs of drivers.

Raymond Durand will drive the Prius entry with navigator Christian Fine. Durand has won the FIA championship two years in a row and has won rallies in Monaco, San Marino, Belgium and Iceland. 

Driving the Prius Plug-In Hybrid is Toyota Canada's Advanced Technology and Powertrain engineer Vinh Pham, with seasoned rally racer Peter Nytko as navigator also from Toyota Canada. Pham competes regularly with a Team Lexus IS300 in the Sigma Racing Time Attack Series and has engineered the Team Lexus GS450h to two Hybrid Class wins in the 2007 and 2008 Newfoundland Targa rallies.

The second Prius Plug-in Hybrid will be driven by Mathieu L'Estage and Yanick Napert, an experienced rally crew that has entered rally events over the last 10 years across Canada.

To follow blog posts, pictures and result updates on the Prius Plug-In during The Rallye visit the Toyota Canada Prius Plug-in Facebook page: www.Facebook.com/ToyotaCanadaPriusPlugin.

For more information about the FIA's Alternative Energies Cup or Rallye International Vert de Montreal visit:
http://www.rallye-alternative.com/

http://www.fia.com/en-GB/sport/championships/Pages/alternative.aspx

(TORONTO) ? Building on a rich 70-year history of building high-quality, dependable and reliable trucks, Toyota has re-affirmed its commitment to trucks and to meet the needs of customers in the mid-size truck segment with significant updates to the Tacoma for 2012 ? all at pricing that's lower than the 2011 model year.

Built to deliver power, performance and versatility, the 2012 Tacoma ? which starts at just $22,100 ? has been updated to offer fresh new styling plus additional standard features and updated option packages. It features rugged engineering and a choice of powertrains and configurations to suit every need. It also has superior fuel efficiency, led by the Tacoma 4X2 with four-cylinder engine and five-speed manual transmission, which won the 2011 ecoENERGY Award for most fuel-efficient pick-up at just 8.9L/100km combined. 

"Tacoma has had nameplate recognition in this segment since 1995, and with this series of updates we've now made our world-renowned reputation in this category even stronger, ensuring the Tacoma will be foremost in consumers' minds for a long time to come when they think about mid-size trucks," said Warren Orton, Director at Toyota Canada. "While we see competitors leaving the segment, this gives us the opportunity to introduce even more Canadians to the benefits of driving a Tacoma."

Choice, choice, choice

The 2012 Tacoma is available in 4X2 and 4X4 configurations, with a choice of engine size, transmission and cab size.

With a choice of five-speed manual or four-speed automatic transmissions, the 2.7-litre 4-cylinder engine delivers 159 horsepower and 180 pound-feet of torque while retaining outstanding fuel efficiency. Also with a choice of six-speed manual or five-speed automatic transmissions, the 4.0-litre V6 engine generates 236 horsepower and 266 pound-feet of torque. There's also a selection of cabs, either four-person Access Cab or five-person Double Cab.

All models feature an impressive 1,587 kg (3,500 pound) towing capacity and up to 590kg (1,300 pound) payload. Available options packages on the 4X4 V6 models can boost this to 2,948 kg (6,500 pounds).

More features than ever

Drivers can enjoy a wide array of new features on all models. There's an attractive new chiselled front fascia, including grille, headlamps, hood and bumpers. Inside, the steering wheel and shift knob have been redesigned and a new centre stack has piano-black accents (4X4 only). Plus, the vehicle comes with all-season floor mats, two additional cargo tie-down hooks, folding rear-seat headrests and new interior door trim.

For the 4X2 models, new standard equipment includes an upgraded audio system with AM/FM/CD player, MP3 capability, auxiliary audio input and easy-grip control knobs. The 4X4 models take this one step further by including built-in Bluetooth and integrated XM satellite radio, steering-wheel-mounted audio controls, USB input, sliding rear privacy glass, cruise control, shark-fin antenna and keyless entry. The 4X4 Access Cab V6 has the additional standard feature of powered exterior mirrors. 
 
Safety the priority

All 2012 Tacoma models are standard-equipped with the Toyota Star Safety System, which is a suite of six technologies: vehicle stability control, traction control, anti-lock braking system, electronic brake-force distribution, brake assist and smart stop technology. There are also active front headrests for whiplash protection and all-position three-point lap-and-shoulder belts. 

A Model for Everyone

In all, there are eight available configurations for 2012, giving Canadians exceptional choice to select a compact pick-up that best fits their needs and lifestyle.

The 4X2 Access Cab, with 2.7-litre 4-cylinder engine starts at $22,100 offers a choice of standard or automatic transmissions; for 2012, there is an available new convenience package that features rear privacy glass, cruise control, keyless entry, Bluetooth®, power mirrors and a leather-wrapped steering wheel. An SR5 power package is also available for this model.

The 4X4 Access Cab with 4-cylinder engine starts at an MSRP of $26,450, offering the choice of transmissions and adds a new audio system that features: an upgraded display, CD/MP3 with AUX and USB audio input, integrated satellite radio, Bluetooth®,  steering wheel mounted audio controls, and more

The 4X4 Access Cab with 4.0-litre V6 engine starts at an MSRP of $26,900 for the manual transmission.  The popular version with automatic transmission starts at an MSRP of $27,900, $2,745 less than the 2011 model while gaining $1,425 in additional features that include: the same new audio system as the 4x4 Access 4-cylinder, sliding rear privacy glass, cruise control, keyless entry, and power mirrors.  The SR5 power package now includes engine oil cooler, upgraded alternator, seven-pin towing harness, Class IV weight distribution hitch, and auto-dimming rear-view mirror with integrated back-up camera and compass. Also for 2012, the TRD Off-road package for this model has been upgraded to include front-skid plate, water-repellant seat material and an integrated garage door opener.

The Tacoma 4X4 Double Cab V6 starts at an MSRP of $28,500 for the manual transmission. The very popular version with automatic transmission now starts at an MSRP of $29,900, $3,340 less than the 2011 model.  The Double Cab also adds the same new features and package updates as the 4x4 Access Cab V6, plus the SR5 power package and TRD Sport package features integrated garage door opener, turn signals on outside mirrors and water-repellant seat material. There is also a TRD Sport with leather package that offers heated leather seats with console-mounted controls.

Pickering mom drives home 2012 Toyota Sienna as grand prize winner in Disney Junior's "Sienna Summer" contest
Sharlene Henry picked up her new minivan from Pickering Toyota, concluding a unique contest this summer when kids showed their creativity by customizing their own Siennas using elements from Disney Junior shows
(TORONTO) ? Sharlene Henry was watching Disney Junior on television one day this summer when she saw an unique-looking Sienna appear. It was enhanced with designs added by a child. Seeing the special car served as a prompt for Sharlene. She visited DisneyJunior.ca and entered the date, time and the series in which she spotted the creatively-decorated vehicle.
At the end of the summer, the Pickering resident was notified that her name had been drawn for the grand prize of a 2012 Toyota Sienna. In October, she was given the keys to her new minivan and drove it home from nearby Pickering Toyota.
"When I found that I won I couldn't believe it," Sharlene said. "Now that the reality has sunk in and I am able to get behind the wheel of this great vehicle I couldn't be more excited. We're going to put it to very good use."
For Disney Junior's "Sienna Summer" contest, parents and their children were invited to go to DisneyJunior.ca in July to customize the award-winning Toyota Sienna using creative elements from their favourite Disney Junior shows. Then, on both the English and French-language Disney Junior networks, a new design, accompanied by the name of the child who submitted it, was aired each day between August 1 and 21 on Disney Junior during high-profile preschool programs such as Mickey Mouse Clubhouse, Jake and the Never Land Pirates, and Stella and Sam.
Also, as part of the contest, ten Disney Junior Mom Bloggers road-tested the Sienna and blogged about how cool and stylish the minivan is, and why the Sienna deserved the numerous awards and accolades it has garnered, including:
-2011 ecoENERGY Vehicle Award winner for the most fuel-efficient minivan

-"Top Safety Pick" award winner by the Insurance Institute for Highway Safety (IIHS)
-Top pick in the midsize van category of the J.D. Power and Associates 2011 U.S. Vehicle Dependability Study  
-Top pick in the Consumer Reports 2011 Auto Issue
-Best New Minivan in the Automobile Journalists Association of Canada (AJAC) "2011 Canadian Car of the Year" Awards
-Best Minivan in the 2011 AutoNerve Chinese-Canadian Consumers Car Choice Awards

"We're excited that Sharlene and her family will be able to discover just what an outstanding minivan the Sienna is," said Stephen Beatty, Managing Director at Toyota Canada Inc. "It's the ultimate fun, safe and comfortable minivan that leads the way in safety, reliability and fuel efficiency."

(TORONTO) ? Building on a rich 70-year history of building high-quality, dependable and reliable trucks, Toyota has re-affirmed its commitment to trucks and to meet the needs of customers in the mid-size truck segment with significant updates to the Tacoma for 2012 ? all at pricing that's lower than the 2011 model year.

Built to deliver power, performance and versatility, the 2012 Tacoma ? which starts at just $22,100 ? has been updated to offer fresh new styling plus additional standard features and updated option packages. It features rugged engineering and a choice of powertrains and configurations to suit every need. It also has superior fuel efficiency, led by the Tacoma 4X2 with four-cylinder engine and five-speed manual transmission, which won the 2011 ecoENERGY Award for most fuel-efficient pick-up at just 8.9L/100km combined. 

"Tacoma has had nameplate recognition in this segment since 1995, and with this series of updates we've now made our world-renowned reputation in this category even stronger, ensuring the Tacoma will be foremost in consumers' minds for a long time to come when they think about mid-size trucks," said Warren Orton, Director at Toyota Canada. "While we see competitors leaving the segment, this gives us the opportunity to introduce even more Canadians to the benefits of driving a Tacoma."

Choice, choice, choice

The 2012 Tacoma is available in 4X2 and 4X4 configurations, with a choice of engine size, transmission and cab size.

With a choice of five-speed manual or four-speed automatic transmissions, the 2.7-litre 4-cylinder engine delivers 159 horsepower and 180 pound-feet of torque while retaining outstanding fuel efficiency. Also with a choice of six-speed manual or five-speed automatic transmissions, the 4.0-litre V6 engine generates 236 horsepower and 266 pound-feet of torque. There's also a selection of cabs, either four-person Access Cab or five-person Double Cab.

All models feature an impressive 1,587 kg (3,500 pound) towing capacity and up to 590kg (1,300 pound) payload. Available options packages on the 4X4 V6 models can boost this to 2,948 kg (6,500 pounds).

More features than ever

Drivers can enjoy a wide array of new features on all models. There's an attractive new chiselled front fascia, including grille, headlamps, hood and bumpers. Inside, the steering wheel and shift knob have been redesigned and a new centre stack has piano-black accents (4X4 only). Plus, the vehicle comes with all-season floor mats, two additional cargo tie-down hooks, folding rear-seat headrests and new interior door trim.

For the 4X2 models, new standard equipment includes an upgraded audio system with AM/FM/CD player, MP3 capability, auxiliary audio input and easy-grip control knobs. The 4X4 models take this one step further by including built-in Bluetooth and integrated XM satellite radio, steering-wheel-mounted audio controls, USB input, sliding rear privacy glass, cruise control, shark-fin antenna and keyless entry. The 4X4 Access Cab V6 has the additional standard feature of powered exterior mirrors. 
 
Safety the priority

All 2012 Tacoma models are standard-equipped with the Toyota Star Safety System, which is a suite of six technologies: vehicle stability control, traction control, anti-lock braking system, electronic brake-force distribution, brake assist and smart stop technology. There are also active front headrests for whiplash protection and all-position three-point lap-and-shoulder belts. 

A Model for Everyone

In all, there are eight available configurations for 2012, giving Canadians exceptional choice to select a compact pick-up that best fits their needs and lifestyle.

The 4X2 Access Cab, with 2.7-litre 4-cylinder engine starts at $22,100 offers a choice of standard or automatic transmissions; for 2012, there is an available new convenience package that features rear privacy glass, cruise control, keyless entry, Bluetooth®, power mirrors and a leather-wrapped steering wheel. An SR5 power package is also available for this model.

The 4X4 Access Cab with 4-cylinder engine starts at an MSRP of $26,450, offering the choice of transmissions and adds a new audio system that features: an upgraded display, CD/MP3 with AUX and USB audio input, integrated satellite radio, Bluetooth®,  steering wheel mounted audio controls, and more

The 4X4 Access Cab with 4.0-litre V6 engine starts at an MSRP of $26,900 for the manual transmission.  The popular version with automatic transmission starts at an MSRP of $27,900, $2,745 less than the 2011 model while gaining $1,425 in additional features that include: the same new audio system as the 4x4 Access 4-cylinder, sliding rear privacy glass, cruise control, keyless entry, and power mirrors.  The SR5 power package now includes engine oil cooler, upgraded alternator, seven-pin towing harness, Class IV weight distribution hitch, and auto-dimming rear-view mirror with integrated back-up camera and compass. Also for 2012, the TRD Off-road package for this model has been upgraded to include front-skid plate, water-repellant seat material and an integrated garage door opener.

The Tacoma 4X4 Double Cab V6 starts at an MSRP of $28,500 for the manual transmission. The very popular version with automatic transmission now starts at an MSRP of $29,900, $3,340 less than the 2011 model.  The Double Cab also adds the same new features and package updates as the 4x4 Access Cab V6, plus the SR5 power package and TRD Sport package features integrated garage door opener, turn signals on outside mirrors and water-repellant seat material. There is also a TRD Sport with leather package that offers heated leather seats with console-mounted controls.

Toyota Canada Inc. reports 5th straight month of market share growth with 19.7% year over year gain in November 2011
New models drive sales as TCI builds momentum heading into final month of 2011
TORONTO, ON ? December 1, 2011 ? Canadian drivers embraced all new and next generation models in record numbers last month, helping Toyota Canada Inc. (TCI) post its fifth-straight month of market share gains and a 19.7% year over year gain in November, 2011. The 14,563 Toyota, Lexus and Scion cars, trucks and SUVs sold in November included strong sales of new and next-generation models, including the redesigned Camry in gas and hybrid models, the redesigned Yaris Hatch and the all-new Prius v.
?        Toyota sales were up 19.6% with gains in models introduced this fall, including the all-new Prius v and the next-generation Yaris Hatchback, Camry and Camry Hybrid.
?        Lexus sales were 9.8% higher with strong sales of the CT 200h and the RX series midsize luxury SUV.
?        Scion sales were up 63.5%, led by the tC and xD.
?        Hybrid sales were up 119.5% year over year, led by strong sales of the all-new Prius v and Lexus CT 200h, and impressive gains for the Highlander Hybrid.
Toyota sales highlights for November 2011 (vs. November 2010)
"Canadian drivers embraced our new Camry, Camry Hybrid, Yaris Hatch and Prius v in November, helping Toyota continue to build market share, month after month, since the summer," said Tony Wearing, Managing Director, Toyota Canada Inc. "With new vehicles and popular sales events, Toyota Dealers from coast to coast have delivered a stellar performance over the second half of 2011. Having built such momentum, we look forward to ending the year on a high note, with more to come in 2012."
?        Toyota Cars up 15.6% with year-over-year gains in six of eight model lines, including:
o        Prius up 257.1%
o        Camry up 122.4%
o        Yaris Hatch up 52.9%
o        Avalon up 27.3%
?        Toyota Trucks up 24.2% to set a new November record, with eight of 10 model lines reporting gains:
o        Highlander up 46.7%
o        Tacoma up 36.0%
o        Venza up 30.2%
o        Canadian-built RAV4 up 26.3%

The 2012 Toyota Camry has earned the highest rating ? five stars ? for overall safety from the National Highway Traffic Safety Administration (NHTSA), the federal agency said Tuesday. The all-new Camry earned the top rating under stricter new crash-test guidelines, getting four stars in the frontal test, five stars in the side test, and four stars in the rollover test.

NHTSA introduced tougher crash tests and rigorous new 5-Star Safety Ratings with the 2011 model year. The new series of tests, called the New Car Assessment Program (NCAP), includes frontal barrier and rollover crash tests as well as a combined side barrier and side pole test. The side pole test, which is new, simulates a 20-mph side impact crash into a 10-inch diameter pole or tree at a 75-degree angle just behind the A-pillar on the driver's side. An overall rating of up to five stars is then assigned.

(TORONTO) ? Raise the bar, with the 2012 Toyota Yaris Sedan? the four-door subcompact Sedan that features a high level of style, performance and safety, with the Toyota Star Safety system, at a remarkable price. The bottom line is value without compromise, in a choice of automatic or manual transmissions to deliver impressive fuel efficiency numbers and three trim levels that let you pick the Yaris Sedan that's right for you.

Highlights for 2012

·        A revised headlamp design, featuring reflector style halogen headlamps.

"The Yaris Sedan demonstrates that big ideas can come in small packages ? with room for five, impressive safety features, and an extensive list of standard comfort and convenience features," said Warren Orton, Director, Toyota Canada Inc. "What's more, we've complemented the Yaris Sedan's European-inspired styling and performance with a fresh headlamp design for the 2012 model year."

Power and performance

The 2012 Toyota Yaris Sedan is powered by a 106 horsepower, 1.5-litre 4-cylinder engine for spirited acceleration, impressive fuel efficiency, and reduced emissions. The engine features a lightweight aluminum block, dual overhead cams, 16 valves, Variable Valve Timing with intelligence (VVT-i), sequential multiport electronic fuel injection and an Electronic Throttle Control System with intelligence (ETCS-i), for a Tier 2 Bin 5 emissions rating.

Choose from a four-speed automatic or five-speed manual and know you're enjoying impressive fuel efficiency numbers: 6.2L/100KM city/highway combined (manual) or 6.4L/100KM combined (automatic).

Handling and Control

Responsive steering, smooth ride, and an almost intuitive ability to hug the road: these are the hallmarks of the European-inspired performance found in every Toyota Yaris. The Yaris Sedan delivers confident, fun-to-drive handling and agility with: short overhangs, highly-responsive electric power steering, a low centre of gravity and a suspension geometry that features MacPherson struts, coil springs and a stabilizer bar up front and a Torsion Beam and coil spring arrangement at the rear.

Safety

From its impact absorbing structure to advanced active and passive safety systems, every 2012 Toyota Yaris Sedan is engineered to help prevent accidents, and to protect driver and passengers if an incident occurs, offering peace of mind to drivers and passengers:

·        All Yaris Sedans are standard equipped with the Toyota Star Safety System™, a suite of six active safety technologies designed to protect occupants by helping drivers avoid accidents in the first place. The Toyota Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Antilock Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA) enhancements, plus Smart Stop Technology (SST)

·        The Yaris Sedan surrounds driver and friends in a suite of six airbags, including dual-stage driver and passenger airbags, front seat mounted side airbags, and front & rear side curtain airbags

·        A carefully engineered body structure that helps channel impact forces away from occupants and protect pedestrians in the event of an accident

·        Power-assisted front ventilated disc and rear drum brakes

·        All-position three point lap and shoulder belts plus pretensioners, force limiters and adjustable shoulder belt anchors for the front seatbelts

·        Anchor points for child-restraint seats and child protector rear door locks.

Full featured

The Yaris Sedan features a comfortable and functional interior with plenty of standard convenience and style features, including:

·        A four-speaker audio system featuring AM/FM/CD with MP3 capability and an auxiliary input jack for portable music players

·        A cabin air filter and rear seat heater ducts

·        Room for five in adjustable front bucket seats including a driver's seat cushion height adjustment, and a 60/40 split fold-down rear seat with fold-down centre armrest

·        Dual vanity mirrors, a digital clock

·        Full instrumentation including a tachometer

·        A three-spoke steering wheel with tilting steering column

·        Smart in-cabin storage including a front console box with lid, front seat back pockets, front and rear cupholders and door map pockets

·        Engine immobilizer and remote fuel lid release

·        Dual exterior mirrors with manual remote control

·        Intermittent wipers with mist feature

Available packages

The 2012 Toyota Yaris Sedan may be ordered with one of two upgrade packages to add comfort, convenience and style:

The Convenience Package adds air conditioning, power windows, power door locks with keyless entry, front and rear splash guards, power adjustable and heated exterior mirrors, distinctive blacked-out side window frames and chrome trim on the trunk.

The Enhanced Convenience Package includes all items in the Convenience Package, plus cruise control.

Pricing and availability

The 2012 Toyota Yaris Sedan is now on sale at Canadian Toyota Dealers, with a manufacturer's suggested retail price starting at $14, 400.

'Vision of the Future' Concept Vehicle Features Advanced Powertrain, Human-Machine Interface and Safety Features

DETROIT, January 10, 2012 ? Toyota revealed the NS4 advanced plug-in hybrid concept vehicle today at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota's vision for future mobility with a focus on connectivity and the human interface.

Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.

NS4's advanced powertrain targets a next-generation Hybrid Synergy Drive plug-in system featuring reductions in component size and weight with improved overall fuel economy, better acceleration and longer all-electric range, while maintaining a short charge time.

Sleek, Futuristic Styling
The NS4 concept signals a new styling direction for the Toyota brand aimed at creating an emotional connection with consumers. NS4 styling lines reflect a new take on the aerodynamics of the modified triangle, with a low height and cabin-forward tilt. The distinctive open trapezoid grille is accented by a floating lower spoiler and wing-like daytime running lights wrapping around to a sculpted fender. Rear lamps wrap around the sides of the vehicle to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler.

The A-pillars are ultra thin for improved driver visibility while maintaining roof crush integrity. The roof line profile, lift back design and powered swan-wing doors create greater accessibility and efficient functionality.

Increased Connectivity
Traditional vehicle development cycles average four years, but this is rapidly changing in the digital age. Vehicles have become another communication hub in the connected-consumers lifestyle and automakers must integrate the latest technologies into their product offerings. In fact, connected vehicles are the third-fastest growing technological device, behind smartphones and tablets.

Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies. These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market.

The NS4 concept's Human-Machine Interface (HMI) provides a user interface built around a multi-touch screen with the look and feel of a smartphone. The simple, intuitive operation conveys information quickly while minimizing distractions and maximizing driver awareness. The multimedia and vehicle-controls enhancement also will direct air conditioning, audio, battery-charge and navigation functions. The HMI system is even capable of "learning" driver preferences and habits to anticipate driver responses in specific environments and situations. This concept represents a truly connected vehicle, offering the latest technology in a responsible and convenient package.

State-of-the-Art Safety Features
The NS4 introduces a next generation Pre-Collision System (PCS) with lane departure, rear-end and pedestrian collision avoidance technologies designed to predict collisions under certain circumstances and help avoid them. This PCS uses millimetre-wave radar and stereo cameras mounted on the front of the vehicle to detect and react to lane departure, pedestrians and other vehicles. In addition, the system emits near-infrared beams to enhance PCS recognition at night. This driver assistance feature helps to avoid collisions with other vehicles, road-side obstructions, and pedestrians by applying the brakes and manipulating steering.

The current generation PCS, available in certain Lexus and Toyota vehicles, is designed to identify certain objects directly in the road ahead. If PCS determines that a collision is imminent, the brake assist system is placed in standby mode, a warning is displayed and a buzzer sounds. If PCS determines that a collision is unavoidable, the system still will alert the driver via a warning light, warning display and buzzer, apply the brakes and automatically retract the driver and front passenger seatbelts.

Adaptive Driving Beam (ADB) headlights help prevent vision-impairing glare to oncoming drivers and pedestrians. Using a camera mounted behind the front grille and partial shielding inside the headlights, this feature allows drivers to maintain near-high beam illumination to improve nighttime visibility.

The pop-up hood structure automatically raises the rear of the hood to increase the space underneath, helping to reduce pedestrian head injuries caused by a collision with the front of the vehicle, within certain speed ranges. This innovation is the result of testing and verification using both conventional crash-test dummies and Toyota's Total Human Model for Safety (THUMS) virtual model.

Using sub-millimetre wave radar, the Blind Spot Monitor (BSM) is designed to detect a vehicle in the adjacent lane and visually alerts the driver using visual indicators placed in the upper dash.

Four new glass technologies are integrated into the windshield and front triangle, door, and rear windows to improve driver visibility, gas mileage and electric driving mode mileage efficiency:

·        Hydrophobic coating ? Fluorine coated glass causes rain drops to form into semispherical shapes for improved visibility and rain drop elimination (also used on the roof solar panel)

·        Anti-fog film ? High performance resin material with anti-fogging characteristics and increased durability

·        High ultraviolet (UV) absorbing inner-layer ? Removes 99 percent of harmful UVA and UVB rays

·        Anti-solar film with radio-wave transparency ? Reduces the internal vehicle temperature and improves electronic device functionality

Inner and outer rear view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view. The rearward image is displayed on a dedicated dashboard mounted screen above the navigation screen and provides a wider view than conventional rear view mirrors. The rearward panoramic camera view working in combination with the Blind Spot Monitoring (BSM) system enhances driving visibility.

"Toyota has had much success with the hybrid vehicles already on the market, which has laid a strong foundation to introduce future advanced technologies," said Tony Wearing, Senior Managing Director, Toyota Canada. "The NS4 is a demonstration of Toyota's continued commitment to create vehicles that are safe, efficient and convenient for all drivers."